I was originally going to credit this little ditty exclusively to Wisconsin, but then I found out that Georgia Tech has also embraced this song and since both institutions are equally awesome, we have a tie.
Wisconsin’s tradition is to hang out after the football game and listen to the marching band play this song (among others) while everyone drinks and has a good time. I also imagine there to be cheese and brats involved, proving yet again that Wisconsin just knows how to do things right.
Elsewhere, Georgia Tech’s students have a reputation for being drunk pretty much constantly so it stands to reason that when they needed a song to play between the 3rd and 4th quarter (the apex of intoxication in college football) they decided to go with a song from a beer commercial.
When you’ve said Wisconsin or Budweiser (or Ram Power), you’ve said it all.
Edit:
My wife (who is a band geek) was quick to point out that my high school plays this song too. She claims that she still knows how to play it. I, meanwhile, claim to pity the fool who was ever in band.



